Yes the Internet is overcrowed. It was designed to be that way. A platform for freedom of speech, innovative ideas and creativity. Even with the threat of loosing net nuetrality, the Internet will still be the most desired digital space for people, brands and organizations to digitally engage.
So how do we up the anty in 2018 creating that spark online?
Be creative and tell a captivating story. You know more about your start-up than anyone else can tell you. Now is the time to share it! Keep your storytelling simple for readers. Using complex jargon (fancy wording) will cause readers to shy away from finishing your online article if they don't understand what it is you are actually trying to do. I am sure you have given a speech before, right? Write your online content with the same zest to spark your audience. Creative.Simple and to the point.
Capture Them In The Eye. When we say content, we aren't just talking about those simple words. Consider using infographics, art, and even the most popular marketing tool video in your content. Your video may go viral and we love viral videos Telling your story in diverse ways can garner attention from your target audience and also reach larger markets.
Last but definitely not least is your online content consistency. Readers need to know you are there with the next big thing, guiding them step by step with your knowledge. You are the thought leader of your brand. Keep your audience engaged as much as possible (strategically).
Keep your spark in 2018!!